http://www.jbdm.co.nz/blog/ The latest Blog feeds from www.jbdm.co.nz en-us Sat, 18 Jul 2026 13:07:26 +1200 Rocketspark http://www.jbdm.co.nz/blog/post/167497/should-your-business-be-on-linkedin/ LinkedIn doesn't have the same 'cool' factor as Facebook, Instagram and TikTok but in my opinion it's one of the most under-utilised social media platforms.A bit about LinkedIn LinkedIn is known as the professional social network and most popular for those in the B2B (business to business) space. It's driven by people 'connecting' and engaging with each other. It's not just for job-seekers or recruiters, think of it as online networking platform for anyone looking to connect with other prof... Wed, 15 Jul 2026 11:29:56 +1200 http://www.jbdm.co.nz/blog/#post167497 http://www.jbdm.co.nz/blog/post/167158/manawatu-facebook-ads-audience-examples/ One of the key benefits of running Facebook Ads is the location targeting. Think of Facebook Ads as a digital mailbox drop.You can select a radius as narrow as 1.5km to reach your local suburb or certain parts of town.This is especially helpful is promoting specific events.If you have under 1,000 followers then even just a $50 spend could massively increase your social media reach. See examples below.... Sun, 05 Jul 2026 15:11:34 +1200 http://www.jbdm.co.nz/blog/#post167158 http://www.jbdm.co.nz/blog/post/167157/how-to-reach-more-people-online-with-facebook-ads/ Posting more often to your Facebook page usually isn't doing a lot to help you reach new customers as you're sharing these posts to your followers who are likely made up of past customers and people already in your network. To reach 1,000's of new people at a time, instead of just a handful you need to be running ads.If your goal is simply to get more people seeing your content then this is easy using the Reach objective in Facebook Ads Manager.A Reach campaign skips all of the co... Sun, 05 Jul 2026 14:46:33 +1200 http://www.jbdm.co.nz/blog/#post167157 http://www.jbdm.co.nz/blog/post/161436/the-networking-analogy-that-changes-how-you-write-your-social-media-posts/ Imagine you're at a networking event. You spot someone you've met before and walk over."Hi! I'm Sarah. I run a clothing store."They stare at you. You've told them this before.Now a stranger approaches. You say:"50% off sale ends Thursday, don't miss out!"They blink. What are you even selling? Who are you?This is similar to what businesses do on social media every day when sharing posts to their page and hitting Boost.... Sun, 08 Mar 2026 00:00:00 +1300 http://www.jbdm.co.nz/blog/#post161436 http://www.jbdm.co.nz/blog/post/158683/online-presence-reporting-with-analytics-and-search-console/ Google Analytics provides insights into your web visitors which is essential for providing benchmarks for your online presence and measuring any digital marketing efforts against, particularly for those running Facebook or Google ads or paying for monthly SEO or any other digital marketing services that are meant to help.... Mon, 16 Feb 2026 00:00:00 +1300 http://www.jbdm.co.nz/blog/#post158683 http://www.jbdm.co.nz/blog/post/159018/how-to-measure-your-online-presence-/ When it comes to digital marketing there are so many metrics to measure it’s easy to get overwhelmed.But it's worth tracking some key metrics so that you have an idea whether what you're doing is working or not. Your online presence covers any touch points a potential customer might have with you online for example your website and social media pages.This might include any additional directory listings or similar.Below are 5 key metrics I believe are essential to track to have a benchmark... Tue, 20 Jan 2026 20:00:41 +1300 http://www.jbdm.co.nz/blog/#post159018 http://www.jbdm.co.nz/blog/post/158983/actionable-digital-marketing-tips-for-small-business-owners/ Digital marketing covers a wide range of activities and channels, and it’s hard to know where to begin when it comes to increasing your online presence, especially when new trends and channels are popping up more regularly than ever before.That being said, there's a few key tasks that cost nothing other than your time to help more people find you online, and here they are:... Mon, 19 Jan 2026 16:12:34 +1300 http://www.jbdm.co.nz/blog/#post158983 http://www.jbdm.co.nz/blog/post/158587/understanding-google-ads-seo--getting-found-on-google/ Everyone wants their  business to rank highly on Google. It’s where people go to research products and services every day and if a competitor's website comes up first, or at least much higher than yours, that sale is probably going to them instead of you.Below is a very simplified overview of SEO and Google Ads written for business owners new to this part of the digital marketing space.... Sun, 11 Jan 2026 19:28:42 +1300 http://www.jbdm.co.nz/blog/#post158587 http://www.jbdm.co.nz/blog/post/158548/understanding-facebook-ad-costs/ Facebook Ads offer business owners a lot of flexibility as there are no fixed costs. You can run ads from $2/day as a minimum amount.You can set a campaign budget or an ongoing budget. Campaign budgets have a set start and end date and an allocated budget to spend during this time which could be $100 between 1st - 31st March as an example. Alternatively you can set an ongoing budget with a daily ad spend such as $5/day (Facebook will often push to spend more like $15/day, you don'... Wed, 07 Jan 2026 20:14:52 +1300 http://www.jbdm.co.nz/blog/#post158548 http://www.jbdm.co.nz/blog/post/158535/is-it-worth-boosting-your-posts/ Boosting a post is a quick and easy way to promote your business but is it worth it?The short answer is it depends on the post and the target audience you're boosting it to. A key benefit of boosting is more people see your posts, only a small percentage of your page followers see your posts so boosting is a popular way to increase your social media reach. Even just a $10 boost can more than 10x your total number of post impressions. This can be helpful but only if your post provides a... Wed, 07 Jan 2026 11:36:21 +1300 http://www.jbdm.co.nz/blog/#post158535