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Online Presence Reporting with Analytics and Search Console

Google Analytics provides insights into your web visitors which is essential for providing benchmarks for your online presence and measuring any digital marketing efforts against, particularly for those running Facebook or Google ads or paying for monthly SEO or any other digital marketing services that are meant to help.I offer free reporting to clients who would like more insights into their website activity. I offer these reports at no cost because they are quick for me to set up and the only...

Understanding Google Ads, SEO & Getting Found on Google

Everyone wants their  business to rank highly on Google. It’s where people go to research products and services every day and if a competitor's website comes up first, or at least much higher than yours, that sale is probably going to them instead of you.Below is a very simplified overview of SEO and Google Ads written for business owners new to this part of the digital marketing space....

Is It Worth Boosting Your Posts?

Boosting a post is a quick and easy way to promote your business but is it worth it?The short answer is it depends on the post and the target audience you're boosting it to. A key benefit of boosting is more people see your posts, only a small percentage of your page followers see your posts so boosting is a popular way to increase your social media reach. Even just a $10 boost can more than 10x your total number of post impressions. This can be helpful but only if your post provides a...

The 3 Biggest Facebook Ad Mistakes I See (& How To Prevent Them)

One of the reasons so many people dislike Facebook Ads is that there are so many bad ones. Boosting your posts is an easy way to promote your business but also an easy way to waste money getting very little in return with the exception of a few extra post likes.It's easy to make a few tweaks to your boosted posts and ads so they're something people might stop and read instead of scrolling right past, see some of the biggest mistake I see below......

How to Check Your Facebook Ad Location Targeting

Location targeting is a key benefit of advertising through Facebook, however by default Facebook will target everyone in New Zealand 18+.Facebook Ads remains one of the most effective ways to reach people via quite specific location targeting at scale and combined with age, gender and interest based targeting can help you reach your target audience to grow your business.For any posts Boosted from a Facebook page, you can view ad data from the “See insights and ads” text that appears below th...

When is Google Ads a better choice than Facebook Ads?

There are pros and cons to both, learn more about the benefits of Google Ads below. It’s simple to boost a post on Facebook to advertise your business to a larger group of people but easy isn’t always the most effective. ​While Facebook Ads can be relatively easy to set up, Google Ads can be overwhelming to business owners unfamiliar with the platform and there can be more uncertainty around what it is they’re paying for or getting Google Ads mixed up with similar but different...

How Much Does it Cost to Run Facebook Ads?

Spoiler alert: there's no single answer to this. When it comes to Facebook Ads there are many options around setting your ad budget which is great in terms of flexibility but so many options leave many people confused as to where to start.Let explore some questions that do have easier answers....