How Much Does it Cost to Run Facebook Ads?
Spoiler alert: there's no single answer to this.
When it comes to Facebook Ads there are many options around setting your ad budget which is great in terms of flexibility but so many options leave many people confused as to where to start.Let explore some questions that do have easier answers.
What's the minimum I can spend?
Facebook generally won't let you run ads for less than $2/day.
I usually work with clients on a monthly basis and run monthly campaigns so at a minimum this becomes $60/month ($2 x 30 days). However many businesses round this up to be $100/month, both to make it more worthwhile and to make the maths easier for setting a budget across a longer term.
Therefore a recommended minimum Facebook ad spend would be $2/day or between $60-$100/mth.
A quarterly campaign is an alternative to monthly for businesses with less marketing spend available, it's possible to have a campaign running across a three month period with a budget of just $200.
