Choosing between advertising on Google vs Facebook?
There are pros and cons to both, learn more about the benefits of Google Ads below. It’s simple to boost a post on Facebook to advertise your business to a larger group of people but easy isn’t always the most effective.
While Facebook Ads can be relatively easy to set up, Google Ads can be overwhelming to business owners unfamiliar with the platform and there can be more uncertainty around what it is they’re paying for or getting Google Ads mixed up with similar but different services such as SEO.
Many businesses boosting their Facebook posts would be better off setting up Google Ads as their service is something people are more likely to be seeking out via a Google search more so than Facebook.
See below more information on some of the key advertising advantages Google has over Facebook…
High search intent
When people are searching on Google they’re in research mode, which is a great time to get in front of them.
Usually they’ve already made the decision to make a purchase and are exploring their options of which business to buy from. Google Ads help your website show above your competitors so that they find you first.
If you know your industry, product or service is in high demand and lots of people will be searching for their options on Google then Google Ads is the best place to advertise to make the most of this search demand.
