Reach a larger targeted audience, faster!
Posting more often to your Facebook page usually isn't doing a lot to help you reach new customers as you're sharing these posts to your followers who are likely made up of past customers and people already in your network.
To reach 1,000's of new people at a time, instead of just a handful you need to be running ads.
If your goal is simply to get more people seeing your content then this is easy using the Reach objective in Facebook Ads Manager.
A Reach campaign skips all of the complicated parts such as setting up a Meta Pixel.
It tells Meta: "Show this ad to as many people in my target audience as possible" and does it fast.
No conversion event to chase, no learning phase eating into your budget, no guessing why delivery slowed down.
If you don't want to create a seperate ad, you can use an existing post on your Facebook page. This is similar to Boosting but through Ads Manager you have more options including promoting multiple posts within a single budget.
That makes Reach the right tool when your actual goal is:
Building awareness for a new or seasonal business
Promoting a specific event, opening, or sale
Getting your name in front of a defined local audience repeatedly
Warming up a market before you launch a sales-focused campaign
Expected Results
Assuming a CPM in the $2–$5 range (typical for a well-targeted local Reach campaign), a $100–500/month budget translates into a meaningful amount of visibility.
At $100/month, you'd generate roughly 20,000 to 50,000 impressions — at $2 CPM you get about 500 impressions per dollar spent, while at $5 CPM that drops to around 200 impressions per dollar.
Conclusion
You don't need a huge budget to get in front of more of the right people on Facebook, you need the right objective for your actual goal.
If you're trying to build visibility, a Reach campaign paired with tight local and demographic targeting will almost always stretch a small budget further than a conversion campaign fighting through a learning phase it doesn't have enough data to complete.
Get in touch to discuss running Reach ads to get your business in front of more local customers at scale.
