Reach more local customers
One of the key benefits of running Facebook Ads is the location targeting.
Think of Facebook Ads as a digital mailbox drop.
You can select a radius as narrow as 1.5km to reach your local suburb or certain parts of town.
This is especially helpful is promoting specific events.
If you have under 1,000 followers then even just a $50 spend could massively increase your social media reach. See examples below.
Example #1: Palmy CBD
Location: Palmerston North (1 mile / 1.6km radius around the Square)
Age: 18+
Gender: All
Interests: None selected
Estimated Audience Size: 76,100 - 89,500 people (on Facebook, as at July 2026)
It would cost approximately $415* to have ads showing to the majority of people within this audience across a period of a month.
A $100 spend would reach about 24%* of this total audience.
Example #2: Wider Palmy Business Network
Location: Palmerston North (10 mile / 16km radius)
Age: 30-60
Gender: all
Interests: Small business, Business marketing, Business networking, Sales promotion, Business, Commerce or Business-to-business
Estimated Audience Size: 38,300 - 45,100 people (on Facebook)
A $100 spend would reach about 48%* of this total audience and it would cost approximately $210* to have ads showing to the majority of people within this audience across a one month period.
Example #3: Middle Aged Men in the Manawatū
Location: Manawatū (Palmerston North 80km radius which includes Whanganui, Levin and Dannevirke)
Age: 40-60
Gender: Men
Interests: None specified
Estimated Audience Size: 85,500 - 100,600 people (on Facebook)
A $100 spend would reach about 22%* of this total audience
It would cost approximately $465* to have ads showing to the majority of people within this audience across a period of a month.
*Note: These figures are conservative estimates based on a Cost per 1,000 impressions (CPM) figure of $5 and actual results vary. As a general rule of thumb, the larger your target audience, the more people you can reach and the more your ads will appear for every $1 spent.
Want to get started with Facebook Ads?
I help business owners get started with Facebook Ads, especially those working with a modest budget ($75-$500 monthly ad spend).
These examples are for the Manawatū region where I'm based - I work with clients across New Zealand.
My FACEBOOK ADS FOUNDATIONS PACKAGE is $250+GST plus from $50 ad spend, and can include Facebook charging one of my ad accounts if you wish to trial Facebook Ads without the hassle of creating your own ad account.
I also work with businesses on a quarterly basis to have ads running consistently across Facebook (and Instagram if desired) over a three month period WITHOUT expensive monthly ad management fees.
Reach out to me at jason@jbdm.co.nz with your Facebook page link and target audience for a free target audience example tailored to your business.
