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Should Your Business Be on LinkedIn?

LinkedIn doesn't have the same 'cool' factor as Facebook, Instagram and TikTok but in my opinion it's one of the most under-utilised social media platforms.A bit about LinkedIn LinkedIn is known as the professional social network and most popular for those in the B2B (business to business) space. It's driven by people 'connecting' and engaging with each other. It's not just for job-seekers or recruiters, think of it as online networking platform for anyone looking to connect with other prof...

Manawatū Facebook Ads Audience Examples

One of the key benefits of running Facebook Ads is the location targeting. Think of Facebook Ads as a digital mailbox drop.You can select a radius as narrow as 1.5km to reach your local suburb or certain parts of town.This is especially helpful is promoting specific events.If you have under 1,000 followers then even just a $50 spend could massively increase your social media reach. See examples below....

How to Reach More People Online with Facebook Ads

Posting more often to your Facebook page usually isn't doing a lot to help you reach new customers as you're sharing these posts to your followers who are likely made up of past customers and people already in your network. To reach 1,000's of new people at a time, instead of just a handful you need to be running ads.If your goal is simply to get more people seeing your content then this is easy using the Reach objective in Facebook Ads Manager.A Reach campaign skips all of the co...

The Networking Analogy That Changes How You Write Your Social Media Posts

Imagine you're at a networking event. You spot someone you've met before and walk over."Hi! I'm Sarah. I run a clothing store."They stare at you. You've told them this before.Now a stranger approaches. You say:"50% off sale ends Thursday, don't miss out!"They blink. What are you even selling? Who are you?This is similar to what businesses do on social media every day when sharing posts to their page and hitting Boost....

Online Presence Reporting with Analytics and Search Console

Google Analytics provides insights into your web visitors which is essential for providing benchmarks for your online presence and measuring any digital marketing efforts against, particularly for those running Facebook or Google ads or paying for monthly SEO or any other digital marketing services that are meant to help....

How to Measure Your Online Presence 📈

When it comes to digital marketing there are so many metrics to measure it’s easy to get overwhelmed.But it's worth tracking some key metrics so that you have an idea whether what you're doing is working or not. Your online presence covers any touch points a potential customer might have with you online for example your website and social media pages.This might include any additional directory listings or similar.Below are 5 key metrics I believe are essential to track to have a benchmark...

Actionable Digital Marketing Tips for Small Business Owners

Digital marketing covers a wide range of activities and channels, and it’s hard to know where to begin when it comes to increasing your online presence, especially when new trends and channels are popping up more regularly than ever before.That being said, there's a few key tasks that cost nothing other than your time to help more people find you online, and here they are:...

Understanding Google Ads, SEO & Getting Found on Google

Everyone wants their  business to rank highly on Google. It’s where people go to research products and services every day and if a competitor's website comes up first, or at least much higher than yours, that sale is probably going to them instead of you.Below is a very simplified overview of SEO and Google Ads written for business owners new to this part of the digital marketing space....

Understanding Facebook Ad Costs

Facebook Ads offer business owners a lot of flexibility as there are no fixed costs. You can run ads from $2/day as a minimum amount.You can set a campaign budget or an ongoing budget. Campaign budgets have a set start and end date and an allocated budget to spend during this time which could be $100 between 1st - 31st March as an example. Alternatively you can set an ongoing budget with a daily ad spend such as $5/day (Facebook will often push to spend more like $15/day, you don'...

Is It Worth Boosting Your Posts?

Boosting a post is a quick and easy way to promote your business but is it worth it?The short answer is it depends on the post and the target audience you're boosting it to. A key benefit of boosting is more people see your posts, only a small percentage of your page followers see your posts so boosting is a popular way to increase your social media reach. Even just a $10 boost can more than 10x your total number of post impressions. This can be helpful but only if your post provides a...

The 3 Biggest Facebook Ad Mistakes I See (& How To Prevent Them)

One of the reasons so many people dislike Facebook Ads is that there are so many bad ones. Boosting your posts is an easy way to promote your business but also an easy way to waste money getting very little in return with the exception of a few extra post likes.It's easy to make a few tweaks to your boosted posts and ads so they're something people might stop and read instead of scrolling right past, see some of the biggest mistake I see below......

How to Check Your Facebook Ad Location Targeting

Location targeting is a key benefit of advertising through Facebook, however by default Facebook will target everyone in New Zealand 18+.Facebook Ads remains one of the most effective ways to reach people via quite specific location targeting at scale and combined with age, gender and interest based targeting can help you reach your target audience to grow your business.For any posts Boosted from a Facebook page, you can view ad data from the “See insights and ads” text that appears below th...

When is Google Ads a better choice than Facebook Ads?

There are pros and cons to both, learn more about the benefits of Google Ads below. It’s simple to boost a post on Facebook to advertise your business to a larger group of people but easy isn’t always the most effective. ​While Facebook Ads can be relatively easy to set up, Google Ads can be overwhelming to business owners unfamiliar with the platform and there can be more uncertainty around what it is they’re paying for or getting Google Ads mixed up with similar but different...

How Much Does it Cost to Run Facebook Ads?

Spoiler alert: there's no single answer to this.When it comes to Facebook Ads there's a lot of flexibility around setting your ad budget. It's important to note the suggested default options are always higher than what you need to spend. See frequently asked questions below....